Trademark applications (and registrations) provide you with the tools to protect your business and investment; in fact they will become your most valuable business asset. There is a type of misconception that registering a company, purchasing the fields and registering for tax purposes provides you that isn’t legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical treatments.

Questions often arise on whether to register a brand. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights added with the company trademark for your specific goods and services, both in the offline and online environments; affording the business the ability to stop others from via your brand and potentially damaging the reputation of the actual.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description for this business’ offerings provides the legal specifics of protector. It is important that the range of merchandise and/or services that corporation produces is correctly classified into one of the 45 separate categories in the market.

It is important to focus on that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that currently is trading, or is proposing to trade, in Australia you should protect the brand and business conception within australia too. Having rights towards brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be wrote.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights make use of the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark objected status Online India applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval for the exclusive user among the specified trademark for all the different goods and services went for under the application.

Logo Applications and Registrations

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